LOLA is a direct-to-consumer (DTC) business specializing in physical goods and subscription-based products. LOLA focuses on providing high-quality products and exceptional customer support to its loyal customer base. As the VP of Direct-to-Consumer and Amazon, the responsibility of overseeing critical business channels falls on the shoulders of the interviewee, striving to drive growth and optimize business operations.
In their pursuit of data-driven decision-making, LOLA recognized the need for a self-service business intelligence tool that could deliver comprehensive performance reporting and assist in diagnosing and investigating challenges. Enter Zenlytic, a relatively new player in the market, offering a robust solution equipped with advanced features, including the innovative Zoe functionality.
Background:
Before joining LOLA, the Kelly Murphy had experience using other business intelligence platforms such as Heap, Looker, and Google Analytics. However, upon starting their role at LOLA, Zenlytic was already in place, prompting them to explore its capabilities further. Initially skeptical, they were inclined to opt for more familiar and robust solutions. Nevertheless, with limited internal resources and the potential for Zenlytic to meet their requirements, they decided to give it a chance.
Challenges:
LOLA faced several key challenges that Zenlytic aimed to address. Firstly, they needed a comprehensive performance overview to evaluate the success of new product launches, including the migration of existing subscribers to new offerings. Additionally, understanding the differences between one-time purchasers and subscribers was crucial. Secondly, diagnosing and investigating issues required access to real-time data and insights. These challenges necessitated a powerful and intuitive business intelligence tool.
Solution:
Zenlytic's comprehensive suite of analytics features and Zoe, the AI data analyst, became the primary solution for LOLA's business intelligence needs. Kelly appreciated Zenlytic's ability to generate in-depth reports, track performance, and offer holistic insights into the business. With a small team and no dedicated data resource internally, the self-service nature of Zenlytic proved invaluable. Additionally, the prompt support and hands-on assistance provided by Zenlytic, set the platform apart from competitors.
Benefits:
The integration of Zenlytic brought numerous benefits to LOLA's operations. The Zoe functionality, unique to Zenlytic, allowed for quick and intuitive querying, enabling the interviewee to swiftly obtain the required data and insights. This feature alleviated the learning curve typically associated with new platforms. The ability to generate comprehensive performance reports for product launches empowered the team to make data-driven decisions and pivot their strategies effectively.
Why Zenlytic:
LOLA's choice to rely on Zenlytic can be attributed to two significant factors. Firstly, the Zoe functionality offered a unique and intuitive querying experience that exceeded their previous toolset. This feature streamlined their data exploration and reporting processes, ensuring efficient use of time and resources. Secondly, the exceptional level of support provided by Paul and the Zenlytic team demonstrated a commitment to their customers' success, providing a level of service unmatched by competitors.
Zenlytic has proven to be an invaluable asset for LOLA, empowering anyone to chat with their data and get answers, fast.
