Questions Are Easy. Decisions Are Hard. Zenlytic Solves the Hard Part.

Zenlytic delivers clear, verified insights your team can trust. No dashboards, agents, or heavy BI skills required.

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Why Modern Teams Choose Zenlytic

Trusted, verified answers you can act on

Zenlytic ensures results are logically sound and explains why the answer is correct, reducing guesswork and misinterpretation.

No dependencies on third-party BI configurations

Zenlytic connects directly to your warehouse and delivers insights without needing semantic models, dashboards, or embedded workflows.

Built for everyone — beyond analysts

Zenlytic is designed for operators, revenue teams, finance, and executives, anyone who needs clarity quickly and confidently.

Fast time to value with minimal setup

Teams connect Zenlytic and start asking meaningful questions in minutes. No agents, ontologies, or heavy setup required.

See Zoë in Action, Book a Demo Today

Quick Summary:
Zenlytic vs Fluent HQ

Best-in-Class
Acceptable / Mixed
Weak / Missing
Feature category
Feature
Zenlytic
fluent hq
Trust, Accuracy
& Governance
Verification of logic
Verifies analytical logic before returning answers
Relies on model or workflow context, explanation may not expose full logic
Explanation of results
Explains results in plain language
Provides conversational responses that may require interpretation
Transparency of assumptions
Makes underlying assumptions, filters, and calculations explicit
Underlying assumptions often hidden in autogenerated responses
Decision readiness
Designed for confident decision making
Responses may need follow-up validation
Analytics &
BI Capabilities
Natural language questioning
Converts natural language questions into validated insights
Accepts natural language, depends on connected tool configurations
Output format
Combines numbers, visuals, and explanations
Provides responses, summaries, and suggested visual actions
Root cause analysis
Optimized for answering “why” after follow-ups
Supports exploration but deeper interpretability varies
Ease of Use
& Adoption
Target users
Built for non-technical users across the organization
Tailored to users familiar with analytics or workflows where Fluent operates
SQL requirement
No SQL required
No SQL required, but deeper context often requires analyst interpretation
Learning curve
Very low learning curve
Low to moderate depending on integration context
Setup and Time
to Value
Initial setup
Connects to data and delivers insights quickly
Often requires configuration tied to connected platforms
Configuration overhead
No dashboards or semantic layers required
May depend on ecosystem (e.g., existing BI or CRM integrations)
Time to first insight
Immediate value with minimal setup
Value improves with rich context and integrations
Analytical Depth &
Proactive Intelligence
Iterative analysis
Strong conversational follow-ups with retained context
Conversational follow-ups supported, but context retention varies
Proactive insights
Focused on answering questions clearly
Provides suggestions or prompts based on conversation flow
Root cause analysis
Optimized to explain why something happened
Often focuses on what the data shows
Role in the Modern
Data Stack
Primary role
Decision layer delivering verified answers
Conversational interface layered on top of existing tools
Relationship to other tools
Complements analytics and warehouse tools
Designed to work alongside specific platforms, workflows, or BI tools
Output purpose
Turns raw data into trusted answers
Provides conversational access to data insights
Scalability, Integration
& Enterprise Fit
Scalability model
Scales with modern cloud warehouses
Scales within connected ecosystem context
Governance alignment
Respects existing data permissions and governance by default
Governance depends on underlying system setup
Enterprise operational overhead
Minimal ongoing maintenance
May require tuning depending on ecosystem and integrations
Use Case
Zenlytic
ThoughtSpot
Conversational analytics
Best-in-class
Limited
Fast onboarding for startups
Plug-and-play
Complex setup
Sales & Marketing enablement
Tailored workflows
More generic
Data analyst support
Works alongside analysts
Strong tooling support
Enterprise deployments
Scales well
Trusted by large enterprises

Customer Love & Case Studies

Whether it’s doubling down on channels that are performing, fixing campaigns that are broken or acting on early warning signals to reduce subscription churn rates – Zenlytic gives us the insights we need to grow.

Melissa DiNapoli, Director of Omnichannel
,
LOLA
Challenge

With LOLA’s previous analytics tools, they lacked the ability to see when and where their customer subscriptions were slipping.

Zenlytic Solution

The Zenlytic BI platform allows LOLA to identify exactly what is causing changes in subscription revenue so they can push innovative new features to combat churn. By using Zenlytic to identify, and act on early warning signs of churn, LOLA has seen higher customer satisfaction and a 10% decrease in their chun rate over the last 12 months.

Before Zenlytic, we were wasting 20+ hours per week suffering through excel files and reporting we didn’t even trust. Now the first thing I do every morning is open slack, check Zenlytic, and get to work.

VP of Marketing
,
KOIO
Challenge

KOIO was manually pulling excel files from a multitude of disparate sources (i.e. Shopify, ad platforms, website, etc) and relying on an expensive third party data consultant to provide analytics and reporting. KOIO’s team couldn’t pull reports or interactively slice their metrics on their own – rendering it impossible to capture important aspects of their business like inventory, specific product sales, acquisition channels and more.

Zenlytic Solution

Zenlytic’s data engineering support team was able to organize KOIO’s data pipelines, upgrade their data stack, and get them running on Zenlytic so that their entire team could understand the full story of their brand’s data.

Without Zenlytic, we never would have spotted these patterns. We have 100 x'ed our ability to understand what’s happening in our business.

CEO
,
Neobank
Challenge

For a DTC digital bank, security is paramount. Neo-bank noticed flagged accounts and higher default rates, signaling a possible early attempt to circumvent their fraud protection protocols. They needed to identify high-risk users, quickly and reliably.

Zenlytic Solution

With the help of Zöe, Neo-bank detected common traits among flagged accounts and found bad applicants in their system. In minutes (not weeks), they removed the users and tightened fraud protection.

Conclusion

‍

If your team needs verified, explainable answers that are ready to act on immediately, without SQL, dashboards, or dependency on how your other tools are configured, Zenlytic is the answer.

Schedule A Demo to See Zoë in Action

Give your team a true AI data analyst with Zoë. No setup headaches. No tickets. Just answers.

Book a Demo