Greg Peters
SVP of Customer Experience
Zenlytic
Greg Peters is SVP of Customer Experience at Zenlytic, where he's redefining how AI-powered analytics companies build lasting customer relationships. With 25+ years driving exponential growth at companies like Tableau and Alteryx, Greg has helped scale organizations from $100M to nearly $1B in revenue, building high-performing teams that turn the impossible into inevitable. He leads with an unshakeable belief in developing people, igniting passion, and creating customer relationships that transcend transactions. His approach combines strategic vision with authentic human connection—proving that when you lead with heart and purpose, extraordinary outcomes follow. Based in Newport Beach, CA.
Why Traditional Business Intelligence Will Go the Way of BlackBerry
The post compares traditional BI tools to BlackBerry, which is dominant but unable to evolve. It explains how AI-powered conversational analytics represents the next revolution, making dashboards obsolete. With Zenlytic’s Zoë, anyone can interact with data using natural language, leading to faster insights, more data-driven decisions, and empowered teams. Just as the iPhone redefined mobile computing, intelligent analytics is redefining business intelligence.
The Purpose-Built Advantage: Why Zenlytic Is Winning the Intelligent Analytics Revolution
The history of business intelligence reveals a recurring pattern: each dominant BI platform fails to adapt when a new technological era begins. From Business Objects to Tableau to ThoughtSpot, every generation has hit an adoption ceiling. Despite billions spent on BI tools, only 30% of employees can actually use them. Zenlytic’s intelligent analytics architecture breaks this cycle. Unlike legacy, query-based platforms retrofitted with AI, Zenlytic was purpose-built for natural conversation and contextual understanding. With Zoë, the AI data analyst, teams can explore data conversationally, get trusted answers instantly, and move beyond the 30% adoption barrier. Just as the iPhone redefined mobile through a new architecture, Zenlytic is redefining analytics, ushering in a new era where AI-driven, conversational intelligence replaces static dashboards and reactive queries. Intelligent analytics isn’t coming; it’s already here and Zenlytic is leading the transformation.
