Overview
In this case study, we will look at how KOIO was able to overcome data challengesusing Zenlytic. The challenges they were facing included creating a reliable source oftruth, ensuring data accuracy and confidence, compiling core data, and establishing thehighest level of confidence in the compiled data. We will analyze the previous methodsused to solve these challenges and how Zenlytic improved the process. We will alsolook at the main benefits of using Zenlytic and why KOIO chose it over other options.
BACKGROUND
The KOIO faced several challenges from a data perspective. They were using a manualprocess that involved manually downloading data, re-uploading and filtering data, andrepeating the process for each data update. This made the process longer and morecomplex, adding to the challenges of compiling core data, especially sales data. KOIOneeded a solution that could help them overcome these challenges.
THE CHALLENGE
The challenges faced by KOIO were related to creating a reliable source of truth,ensuring data accuracy and confidence, compiling core data, and establishing thehighest level of confidence in the data. They needed a solution that could simplify theprocess, making it faster and more efficient.
Previous Methods
KOIO was using a manual process that involved downloading data, re-uploading andfiltering data, and repeating the process for each data update. This made the process longer and more complex, adding to the challenges of compiling core data, especiallysales data. Changes to reporting or new sales channels/products, added to thecomplexity of the process.
THE SOLUTION
KOIO found the solution they needed with Zenlytic. Zenlytic provided easy access todata with a single click, making it easier to filter and build dashboards. The continuousimprovements to the product made it easier to filter and build dashboards, allowingfaster iterations and improvements happening in real-time. With Zenlytic, there was noneed to build dashboards anymore, as all data was readily available. Access to up-todate accurate data was available anytime of the day, providing a reliable source of truthwith high confidence.
Benefits
The main benefits of using Zenlytic included easy access to dashboards for sales andproduct numbers, a better point of view of product sales month over month or year overyear, identifying trends for marketing decisions, quicker turnaround period for understanding which products are selling better in the market, and a detailed view ofsales by gender, style, size, and specific product.
Why Zenlytic
KOIO chose Zenlytic over other options such as Looker and Segment. Zenlytic seemedlike a cost-efficient solution that understood what they wanted to accomplish with theirdata and provided great value at a fantastic price. Zenlytic provided excellent customerservice and handholding, unlike other options that were too big for KOIO.
CONCLUSION
Zenlytic helped a KOIO overcome data challenges and achieve data-driven success.The previous methods of solving data challenges were manual and made the processlonger and more complex. Zenlytic provided an easy-to-use solution that simplified theprocess, making it faster and more efficient. The main benefits of using Zenlyticincluded easy access to dashboards, a better point of view of product sales, identifyingtrends for marketing decisions, quicker turnaround periods, and detailed views of salesby gender, style, size, and specific product.
