Why Does Kraft Use Data Analytics: Key Strategies Revealed

Explore why does Kraft use data analytics for business decisions, supply chain efficiency, and fostering innovation in the consumer goods industry.

October 2, 2023
 COVID-19 datasets provided by Johns Hopkins University

Why does Kraft use data analytics? Kraft Heinz, a major player in the consumer packaged goods market, recognizes how important it is to utilize consumer data when making decisions. In this blog post, we will explore how Kraft utilizes various tools and strategies in their digital transformation journey to optimize processes and gain valuable insights.

We will delve into their migration from on-premises data warehouses and partnership with Infosys for a shared vision around data analytics. Additionally, you'll learn about their access to crucial Covid-19 datasets for building predictive models and how they utilize open-source tools like dbt (data build tool) as well as experiment with Snowflake Data Marketplace.

Furthermore, we will discuss how digital transformation and adopting cutting-edge technologies such as Alteryx and following Gartner frameworks have enabled them to excel in analysis tasks. Lastly, uncover why does Kraft use data analytics not only for financial analysts but also in people analytics by upskilling their workforce through internal training programs using Atlassian's Jira while fostering innovation among staff members.

Embracing Data Analytics for Business Decisions

Kraft Heinz Company has adopted data analytics to drive its business decisions and build a data-driven culture across the organization. By decommissioning legacy applications and migrating half a trillion records to Snowflake's Data Cloud platform on Microsoft Azure, they have created a single world-class database hub that increases performance and response times.

  • Migrating from on-premises data warehouses: Kraft Heinz recognized the need for more efficient storage solutions, leading them to transition from traditional on-premises data warehouses to cloud-based platforms like Snowflake.
  • Partnering with Infosys for their shared vision around data analytics: The company collaborated with global IT consulting firm Infosys, leveraging their expertise in implementing cutting-edge technologies while embracing innovative approaches towards utilizing big-data insights effectively within today's rapidly evolving digital landscape.

This strategic shift not only improves operational efficiency but also empowers teams at Kraft Heinz to make informed decisions based on real-time insights derived from comprehensive consumer data available through Zenlytic - Business intelligence for ecommerce and enterprise companies. By embracing data analytics for business decisions, Kraft has been able to gain valuable insights and make informed decisions. Leveraging the power of advanced analytics, they have now shifted their focus towards accessing crucial Covid-19 datasets in order to build predictive models that can help them better understand consumer behaviour during this pandemic.

Access to Crucial COVID-19 Datasets

Embracing Data Analytics

Kraft Heinz's new data infrastructure has enabled its employees to access vital COVID-19 datasets provided by Johns Hopkins University. These datasets have proven essential in helping the company navigate through uncertain market conditions during the pandemic. By leveraging this information, Kraft Heinz has been able to:

  • Build predictive models using COVID-19 related datasets: With access to real-time data on infection rates, lockdown measures, and consumer behavior changes, Kraft Heinz Company can make informed decisions about production levels, supply chain adjustments, and marketing strategies. This proactive approach allows them not only to mitigate potential risks but also identify opportunities for growth amidst challenging circumstances.

The adoption of data analytics in response to the global crisis demonstrates how businesses can harness technology and innovation for resilience and success. Kraft has been able to access crucial Covid-19 datasets, enabling them to create predictive models and make data driven decisions. Leveraging open source tools and the Snowflake Data Marketplace will further enhance their ability to analyze data in a more efficient manner.

Utilizing Open-source Tools and Data Marketplace

Open-source Tools and Data Marketplace

Kraft Heinz recognizes the value of leveraging open-source tools to enhance their data analytics capabilities. One such tool is dbt (data build tool), which allows anyone proficient in SQL programming language to perform transformations between loading raw first-party data into Snowflake's platform and analyzing it effectively. This enables Kraft Heinz's data teams to work more efficiently, driving better insights from their vast datasets.

  • Leveraging open-source dbt (data build tool): By adopting dbt, Kraft Heinz empowers its employees with a powerful yet accessible means of managing complex data transformations.
  • Experimentation using Snowflake Data Marketplace: In addition to utilizing open-source tools like dbt, Kraft Heinz also benefits from various datasets available through the Snowflake Data Marketplace. This resource allows teams of engineers, analysts, researchers, or consultants working with high-tech companies like Amazon AWS or SAP SE to experiment quickly while developing innovative applications tailored specifically towards meeting unique challenges faced by today's businesses operating under increasingly competitive market conditions worldwide.

By leveraging open-source dbt (data build tool) and experimenting with Snowflake Data Marketplace, Kraft is able to capitalize on the latest consumer data trends. Moving forward, they are also looking into utilizing Alteryx for powerful data modeling and following Gartner frameworks for analysis tasks in order to stay ahead of their competition.

Adopting Cutting-edge Technologies & Gartner Frameworks

Kraft Heinz has integrated advanced technologies like Alteryx, a powerful data modeling engine, to enhance their analytics capabilities. By utilizing Alteryx, the company can efficiently analyze vast amounts of historical sales transactional records and derive valuable insights for optimizing pricing strategies. In addition to adopting cutting-edge tools, Kraft Heinz also follows Gartner frameworks when approaching analysis tasks.

These frameworks provide a structured methodology that enables organizations to make informed decisions based on diagnostic insights gleaned from their data repositories.

  • Utilizing Alteryx for powerful data modeling: This software empowers Kraft Heinz's teams with robust analytical capabilities and helps them uncover hidden patterns in their first-party data.
  • Following Gartner frameworks for analysis tasks: By adhering to these proven methodologies, Kraft Heinz ensures they are making well-informed decisions driven by accurate and reliable data-driven insights.

The combination of advanced technologies like Alteryx and established frameworks such as those provided by Gartner allows Kraft Heinz to stay ahead in today's competitive market conditions while continuously improving its business processes through effective use of data analytics. Kraft has adopted cutting-edge technologies and Gartner frameworks to ensure that their data modeling is up-to-date with the latest industry standards. By upskilling their workforce through internal training programs, Kraft continues to foster innovation in order to remain competitive.

Upskilling Workforce and Fostering Innovation

Kraft Heinz recognizes the importance of investing in its workforce to stay competitive in today's data-driven world. One way they have done this is by implementing a 13-week internal training program that teaches employees how to use Atlassian's Jira, a popular project management tool, for effective collaboration on relevant subject areas within their job roles.

  • Internal training program using Atlassian's Jira: This initiative not only helps improve overall productivity levels but also fosters greater innovation potential among teams working together towards shared goals aligned with strategic objectives.
  • Empowering staff members to foster innovation: By upskilling and empowering their staff members, Kraft Heinz ensures that they are equipped with the necessary tools and knowledge required to drive innovative solutions across the organization.

The company's commitment to developing its workforce has proven successful in creating a culture of continuous learning and growth, enabling them to leverage data analytics effectively for better decision-making processes.

As more organizations embrace data-driven strategies like those adopted by Kraft Heinz, it becomes increasingly important for businesses to invest in employee development programs that support these initiatives. By upskilling their workforce, Kraft has been able to foster innovation and create a culture of continuous learning. Applying data analytics in people analytics provides an innovative problem-solving approach that can help further drive the success of this organization.

Applying Data Analytics in People Analytics

Applying Data Analytics

Under the guidance of Dr. Serena Huang, Global Head of People Analytics, they have adopted a problem-solving approach that focuses on addressing specific issues faced by various departments across their global organization.

  • Problem-solving approach: Instead of merely collecting vast amounts of raw information without any clear purpose or direction, Kraft Heinz designs experiments around specific challenges to gather actionable insights that lead directly to viable solutions for both company stakeholders and individual contributors alike.

This innovative use of data-driven decision-making processes is transforming traditional ways businesses operate and paving the way for a future characterized by exciting possibilities for those willing to embrace change wholeheartedly today.

FAQs in Relation to Why Does Kraft Use Data Analytics

What Type of Data Analytics Does Kraft Use?

Kraft utilizes various types of data analytics, including descriptive, diagnostic, predictive, and prescriptive. They leverage open-source tools like dbt, powerful platforms such as Alteryx, and follow Gartner frameworks for analysis tasks to make informed business decisions.

How Has the Implementation of Data Analytics Impacted Kraft's Business Operations?

Data analytics has significantly improved Kraft's decision-making process by providing insights into customer preferences, supply-chain efficiency, and people management. This enables them to optimize product offerings, streamline processes, reduce costs, and enhance overall performance.

Does Kraft Have Any Dedicated Teams or Personnel for Data Analytics?

Yes, Kraft has a dedicated team of skilled professionals who work on implementing cutting-edge technologies in their data engineering processes. They also invest in upskilling their workforce through internal training programs using tools like Atlassian's Jira.

How Often Does Kraft Review and Analyze Its Data Analytics Results?

Kraft continuously reviews its analytical results to ensure timely adjustments are made based on the insights gained. The frequency may vary depending on specific areas being monitored but generally involves regular monitoring for optimal outcomes.

What Specific Areas of the Business Are Being Monitored with Data Analytics by Kraft?

Kraft applies data analytics across multiple aspects of their business operations such as customer behavior analysis, supply chain optimization, marketing strategies evaluation and improvement, and people management through people-centric problem-solving approaches.


Why does kraft use data analytics? Overall, Kraft has embraced data analytics to make informed business decisions.

They have migrated from on-premises data warehouses and partnered with Infosys for their shared vision around data analytics. This has given them access to crucial Covid-19 datasets and allowed them to utilize open-source tools like dbt and Snowflake Data Marketplace. Additionally, they have adopted cutting-edge technologies like Alteryx and followed Gartner frameworks for analysis tasks while upskilling their workforce through an internal training program using Atlassian's Jira.

Kraft has applied data analytics in people analytics with a problem-solving approach. Through these efforts, they have been able to foster innovation within the company. By utilizing data analytics, Kraft has been able to make decisions that have a positive effect on the company's financial performance.

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