Which Business Intelligence Software is Owned by Salesforce?

Discover which business intelligence software is owned by Salesforce and how it can benefit your organization.

August 30, 2023

Business Intelligence (BI) software has become a critical tool for businesses to analyze and make informed decisions based on the data they collect. Salesforce, a leading cloud-based customer relationship management (CRM) platform, has recognized the importance of BI and has acquired several companies to strengthen its position in this domain. In this article, we will explore Salesforce's journey in the world of business intelligence software and focus on one of its key acquisitions: Tableau.

Understanding Business Intelligence Software

In order to appreciate Salesforce's foray into the realm of business intelligence software, it is important to understand the essence of this technology. Business intelligence refers to the strategies and technologies used by companies to analyze data and generate meaningful insights. This includes collecting, organizing, and visualizing data to identify trends, patterns, and relationships that can uncover valuable business insights.

Business intelligence software plays a vital role in assisting organizations in their decision-making processes. With the right software, companies can efficiently process and analyze data, enabling them to make data-driven decisions and gain a competitive edge in the marketplace.

The Role of Business Intelligence in Modern Enterprises

In today's data-driven business landscape, business intelligence has transformed from a luxury to a necessity. Traditional methods of manually collecting and analyzing data are no longer feasible due to the sheer volume and complexity of information. Business intelligence software provides the tools and capabilities to automate the data analysis process and derive actionable insights in a timely manner.

By harnessing the power of business intelligence, enterprises can identify market trends, understand customer behavior, optimize operations, and drive profitability. It enables organizations to make informed decisions based on accurate and up-to-date information.

Key Features of Business Intelligence Software

A range of features and functionalities differentiate various business intelligence software in the market. These features help organizations extract insights from raw data effectively and efficiently. Some key features to look for when selecting a business intelligence software include:

  1. Data Visualization: Interactive and visually appealing charts, graphs, and dashboards that simplify complex data.
  2. Reporting and Analytics: Robust reporting capabilities to track performance and identify trends.
  3. Integration Capabilities: Seamless integration with various data sources, allowing for comprehensive analysis.
  4. Scalability: The ability to handle large datasets and accommodate the organization's growing needs.
  5. Data Security: Strong security measures to protect sensitive information and comply with regulations.

Business intelligence software goes beyond just providing these key features. It empowers organizations to delve deeper into their data and gain a comprehensive understanding of their business landscape. With advanced analytics capabilities, companies can perform predictive analysis, identifying future trends and opportunities before they even arise.

Furthermore, business intelligence software offers real-time data processing and reporting, enabling organizations to make agile decisions based on the most up-to-date information available. This real-time aspect is crucial in today's fast-paced business environment, where timely decision-making can make all the difference between success and failure.

Another important aspect of business intelligence software is its ability to provide self-service analytics. This means that users, even those without a technical background, can easily access and analyze data on their own, without relying on IT departments or data analysts. This democratization of data empowers employees at all levels to make informed decisions and contribute to the overall success of the organization.

Moreover, business intelligence software often includes advanced data modeling and data mining capabilities. These features allow organizations to uncover hidden patterns and correlations within their data, providing valuable insights that can drive innovation and competitive advantage.

Lastly, business intelligence software is not limited to a single department or function within an organization. It can be utilized across various departments, including sales, marketing, finance, operations, and more. This cross-functional approach enables organizations to break down silos and foster collaboration, leading to better decision-making and overall business performance.

Salesforce: A Brief Overview

Before diving into Salesforce's venture into the business intelligence space, let's briefly understand what Salesforce is all about. Salesforce is a global leader in cloud-based CRM solutions and has revolutionized the way organizations manage their customer relationships. It offers a comprehensive suite of tools that automate sales, marketing, and customer support processes, helping businesses build meaningful relationships with their customers.

Salesforce's Impact on CRM and Cloud Computing

Salesforce's entry into the CRM market disrupted the traditional, on-premises CRM software industry. By providing a cloud-based solution, Salesforce eliminated the need for expensive hardware, software, and maintenance costs. It empowered businesses to access critical customer data from anywhere at any time, fostering collaboration and driving productivity.

Furthermore, Salesforce's innovative approach to cloud computing expanded beyond CRM, offering a platform for developers to create custom applications, integrate with other software, and build a connected ecosystem of business tools.

Salesforce's Acquisition Strategy

As a company focused on innovation and growth, Salesforce has consistently pursued an acquisition strategy to enhance its product portfolio and stay ahead of the competition. This strategy involves acquiring companies that align with Salesforce's vision and provide opportunities for expansion into new markets or technology domains.

One such strategic acquisition by Salesforce was its purchase of Tableau Software, a leading player in the business intelligence and data visualization space.

Salesforce's Business Intelligence Software: Tableau

Tableau, now a Salesforce company, brings robust business intelligence capabilities to Salesforce's arsenal of CRM tools. With Tableau's intuitive data visualization and analytics capabilities, Salesforce aims to empower businesses to gain deeper insights from their data and make informed decisions.

An Introduction to Tableau

Tableau is renowned for its user-friendly and powerful data visualization capabilities. It allows users to create interactive charts, graphs, and dashboards from various data sources, enabling businesses to tell compelling data stories and uncover hidden insights.

With its drag-and-drop interface, Tableau eliminates the need for complex coding or scripting, making it accessible to users with varying technical expertise. This democratization of data analysis empowers business users across the organization to explore data and find answers to their specific questions.

How Tableau Integrates with Salesforce's Ecosystem

By acquiring Tableau, Salesforce aims to provide a seamless integration between CRM data and Tableau's business intelligence capabilities. This integration allows Salesforce users to leverage the wealth of customer data stored in Salesforce CRM and explore it using Tableau's powerful visualization tools.

Organizations can now derive meaningful insights by combining their sales, marketing, and customer service data with external sources, enabling a 360-degree view of their customers. This integration enhances the analytics capabilities of Salesforce, enabling users to make data-driven decisions based on a holistic understanding of their customer interactions.

Benefits of Using Salesforce's Business Intelligence Software

Enhanced Data Visualization and Reporting

One of the primary benefits of using Salesforce's business intelligence software, powered by Tableau, is the enhanced data visualization and reporting capabilities it offers. Users can transform complex data sets into visually appealing charts, graphs, and interactive dashboards, facilitating the interpretation and communication of insights.

These visualizations make it easier for stakeholders to understand and act upon important information, driving better decision-making across the organization. Whether it's sales performance, customer behavior, or market trends, Salesforce's business intelligence software provides vivid and intuitive visualizations.

Improved Decision Making and Strategic Planning

By integrating business intelligence capabilities into its CRM platform, Salesforce enables organizations to base their decisions on accurate, actionable insights. This empowers businesses to identify opportunities, anticipate customer needs, and align their strategies accordingly.

Salesforce's business intelligence software equips decision-makers with real-time data and intuitive analytics tools, enabling them to evaluate the impact of various strategies and make informed choices. It ensures that organizations stay agile, responsive, and competitive in today's fast-paced business environment.

Comparing Salesforce's Business Intelligence Software with Other Market Leaders

Tableau vs. Power BI: A Comparative Analysis

Tableau and Microsoft Power BI are two of the leading business intelligence software in the market. While both offer powerful data visualization and analytics capabilities, there are key differences between the two.

Tableau emphasizes intuitive and interactive visualizations, empowering users to explore and derive insights from data effortlessly. On the other hand, Power BI provides strong integration with other Microsoft products, making it an attractive choice for organizations already invested in the Microsoft ecosystem.

Ultimately, the choice between Tableau and Power BI depends on specific business requirements, existing technology stack, and user preferences.

How Does Tableau Stand Against QlikView?

QlikView is another prominent player in the business intelligence space, known for its associative data modeling and intuitive user interface. Tableau and QlikView share similarities in terms of data visualization capabilities.

However, Tableau's focus on empowering business users with self-service analytics and simplifying complex data makes it a popular choice for organizations seeking an easy-to-use yet powerful business intelligence software.

Ultimately, organizations should evaluate the strengths and weaknesses of both Tableau and QlikView to determine the best fit for their unique needs.


Salesforce's acquisition of Tableau reinforces its commitment to empowering businesses with comprehensive CRM and business intelligence solutions. Through Tableau's intuitive data visualization and analytics capabilities, Salesforce users can leverage the power of data to drive better decision-making, gain a competitive edge, and provide enhanced customer experiences.

As the demand for business intelligence software continues to grow, Salesforce's strategic move positions it as a leader in providing integrated CRM and BI solutions to modern enterprises. The combination of Salesforce's customer-centric approach and Tableau's data-driven insights creates a compelling proposition for organizations looking to transform their data into a valuable asset.

Want to see how Zenlytic can make sense of all of your data?

Sign up below for a demo.

get a demo

Harness the power of your data

Get a demo